Tag Archives: marketing training
Events, Supergenius Live July 20, 2010

Case Study: Domino’s — live from Word of Mouth Supergenius

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2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…

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Events, Supergenius Live July 20, 2010

Author and Zappos CEO Tony Hsieh on creating passion, profits, and purpose — live from Word of Mouth Supergenius

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1:25 — Andy Sernovitz introduces author and Zappos CEO, Tony Hsieh. 1:25 —  Andy Sernovitz talks about Tony and Zappos. If you’ve opened any magazine in America in the last few weeks you’ve seen Tony’s book. 1:26 — You should tour Zappos’ office in Vegas if you can. You can see how passionate everyone is….

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Events, Supergenius Live July 20, 2010

Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius

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12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 —  “Im not a cartoonist.  I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23  hired to be creative. To come…

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Events, Supergenius Live July 20, 2010

David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius

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11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…

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Events, Supergenius Live July 20, 2010

Case Study: Fiskars — live from Word of Mouth Supergenius

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2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…

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Events, Supergenius Live July 20, 2010

Kevin Lee: How to Work with Online Reviews — live from Word of Mouth Supergenius

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11:55 — Bergen Anderson introduces Yelp.com‘s Kevin Lee. 11:56 — People are paying a lot more attention to online reviews.  Here are some dos and don’ts. 11:56 — People trust folks they already know. What’s starling is that an equal proportion of people put just as much trust in what they find on a brand…

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Events, Supergenius Live July 20, 2010

Martin Atkins: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius

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11:15 — Bergen Anderson introduces Tour:Smart author, Martin Atkins. 11:16 — Strategies to create offline WOM. 11:16 — Before we get offline, online. Practice Japanese table manners online and off! One of these is that you don’t pour your own drink. How do you get someone to pour your own drink online? 11:17 — A…

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Events, Supergenius Live July 20, 2010

Andy Sernovitz: How to Stay Ethical and Out of Trouble — live from Word of Mouth Supergenius

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10:15 — Bergen Anderson introduces GasPedal‘s CEO, Andy Sernovitz. 10:16 — “This is our serious lesson.  This is the important stuff.”  We always have an ethics talk because WOM is all about trust.   You can’t start open honest communications by lying to people. 10:17 —  Ethics is the foundation you build a WOM program on. …

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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