Tag Archives: marketing training
Live from BlogWell November 9, 2010

Pfizer: The Social Media Playbook — Live from BlogWell

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Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…

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Events September 24, 2010

Upcoming GasPedal events

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10/07 Mayo Clinic: Building a center for social media (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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Events September 17, 2010

Upcoming GasPedal events

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9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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Events September 7, 2010

BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

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We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…

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Events September 3, 2010

Upcoming GasPedal events

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9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell

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Events July 30, 2010

Upcoming GasPedal events

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8/4 PepsiCo: Recruiting talent with social media. (Private member call.) Learn more 8/5 Radian6: An exclusive chat with CEO Marcel LeBrun. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

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Events, Supergenius Live July 21, 2010

Live coverage recap from yesterday’s Word of Mouth Supergenius

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Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Howard Greenstein, Tish Grier, and David Polinchock — we’ve got great live coverage from the day’s…

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Events, Supergenius Live July 20, 2010

Case Study: California Tortilla — live from Word of Mouth Supergenius

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4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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