Tag Archives: marketing training

Upcoming GasPedal events

11/18 AccuQuote: Social media for the analytic marketer (Public call) Click here 11/19 SMBC: Legal roundtable (Private member call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started,…

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Beyond Buzz — live with author Lois Kelly

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author Lois Kelly. Lois will be leading an author session based on her book Beyond Buzz: The Next Generation of Word of…

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How to work with bloggers and influencers — live with Rick Murray

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and President of Edelman Digital, Rick Murray. Here Rick shares a few tips on how to work with bloggers and influencers based on…

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Win a chance to speak at Word of Mouth Supergenius

You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win. We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to…

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Upcoming GasPedal events

11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 11/11 Atlanta: Social Media Business Council Member Meeting (Private…

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Pow! Right Between the Eyes — live with author Andy Nulman

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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3-Minute WOM Lesson: How to create offline word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Zoocasa’s Head of Magic, Saul Colt, shares his three tips on creating offline word…

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Upcoming GasPedal events

11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/5 Dell and UPS: Monitoring online chatter about your company (Public call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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