marketing ethics

Tag Archives: marketing ethics

Blog May 8, 2014

The marketing moral compass

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Are marketers the most loathed human beings on earth? It is…

Video: Andy Sernovitz shares why “native advertising” is actually “unethical advertising”

By WordofMouth.org Editor

If it’s an ad and it’s made to look like it’s not an ad, it’s unethical. That’s the simple truth behind the FTC’s updated guidelines on ethical social media. According to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the new guidelines call out all of the new ways companies try to deceive customers online. Native advertising,…

Video: Andy Sernovitz explains why social media ethics should be a priority

By WordofMouth.org Editor

We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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WordofMouth.org

The marketing moral compass

Video: Andy Sernovitz explains why social media ethics should be a priority

Current Openings

3 Must-Use Word of Mouth Marketing Tools

The Top Four Tips for Multiplying Your Word of Mouth

10 Ways to Turn Around Negative Word of Mouth

The New Topics Worksheet

The Word of Mouth Action Plan

We Teach Word of Mouth Marketing.

Be Great at WOM

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