[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your product is great, you’ve got plenty of fans, and no problem with visibility. But like chocolate, everyone already knows about your stuff, and…
WOM Tip #120: Show them how to use your logo
Homemade t-shirts, bumper stickers, and blog posts with your logo are your fans’ way of expressing their love for your brand. You can make it easier for them to show it by making your logo available to copy and paste. But let’s say you’re worried about the branding you worked so hard to achieve getting…