Tag Archives: loyalty

5 decisions that grow customer and employee devotion

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. As customers and employees, we crave what the beloved companies deliver. Beloved companies enable people to decide and act from a…

Read More Comments Off on 5 decisions that grow customer and employee devotion

Turning the tables on loyalty

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…

Read More 2 Comments

Video: How Best Buy gets their best talkers together

Your fans are already looking for ways to connect with you and with each other. If you can make a place for that to happen, you can foster a ton of word of mouth and passionate conversations about your brand. Best Buy knew they had some passionate fans. Their Reward Zone members had pretty impressive…

Read More Comments Off on Video: How Best Buy gets their best talkers together

How Merrell Shoes generates word of mouth with customer service

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. A Shoe Story I have wide feet. Finding comfortable shoes isn’t always easy. A few years ago, a friend turned me on to Merrell and I bought two pairs of the World Legend (one brown, one black) for work. Hands down,…

Read More Comments Off on How Merrell Shoes generates word of mouth with customer service

Emotional Loyalty vs. Transactional Loyalty

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The distinction between these two kinds of loyalty came home to me last summer when I was participating in a brainstorming session on behalf of a major Big Box retailer. They wanted to develop a loyalty…

Read More 3 Comments

Loyalty is earned, not bought

This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points,…

Read More 1 Comment

How you know when you’ve created a successful community

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The engine of loyalty is community. The engine of community is mutual support. The most powerful agent in creating loyalty is belonging. I would argue that the main ingredients of a successful community all create a…

Read More Comments Off on How you know when you’ve created a successful community

How Toyota uses social media to build brand advocacy — live from BlogWell

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make…

Read More Comments Off on How Toyota uses social media to build brand advocacy — live from BlogWell
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More