[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth works best when you’re focused on long-term, sustainable strategies that keep people talking over the long haul. Here are four ways to do…
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Case Study: Costco
3:50 — Cale Johnson introduces Costco‘s Senior Director of Corporate Marketing, Robin Ross. 3:51 — Trick question: Have you seen the new Costco commercial? They don’t exist. Costco runs on a business model that is fueled on Word Of Mouth Marketing. 3:52 — We are getting a brief history of Costco. 5:53 — Why WOM?…
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