[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that…
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Video: How Avon gave their representatives the right word of mouth tools
Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…
WOM Tip #144: Perform random acts of buzzworthy kindness
You don’t have to spend a lot of money to get conversations started about your brand — a little (and really cheap) kindness will always go a long way. For example, Sweetgreen, a healthy restaurant with an environmental conscience, surprises people in amazing, yet frugal ways with “Random Acts of Sweetness.” When it’s raining, their…
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