It’s gratifying to be able to communicate with customers instantaneously. They comment on your blog and you reply. They tweet and you re-tweet. Do they like what you’re offering? Just check the customer reviews. And yet there’s another way to connect with your customers that’s so old and forgotten, it’s young again: sit down and…
From the book: New word of mouth case study on Levenger
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’ve highlighted a different case study each day this week, and are rounding…