Tag Archives: Lane Becker

5 keys to delivering customer service that starts word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers…

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Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius

10:15 — Kurt Vanderah introduces Get Satisfaction‘s Lane Becker. 10:15 — Lane: We started with the seemingly crazy idea that everyone hates customer service. Customers hate getting stuck in phone trees, companies treat it as a cost, and representatives on the phone don’t like being stuck and dehumanized. Idea: What if we applied social media to…

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3-Minute WOM Lesson: How to inspire word of mouth with customer service — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius

10:15 — Bergen Anderson introduces Get Satisfaction‘s Lane Becker. 10:16 — Lane shows a slide, “So you’ve got these customers” and you want them to tell everyone about you. “How many of you have a community and are actively engaged in it?” 10:16 — There are 3 things to remember about customer service. 1. This…

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How to inspire word of mouth through customer service — live with Get Satisfaction’s Lane Becker

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Get Satisfaction President, Lane Becker. Lane will be hosting the class, “How to Inspire WOM with Customer Service,” and shared these ideas…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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