[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers…
Tag Archives: Lane Becker
Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius
10:15 — Kurt Vanderah introduces Get Satisfaction‘s Lane Becker. 10:15 — Lane: We started with the seemingly crazy idea that everyone hates customer service. Customers hate getting stuck in phone trees, companies treat it as a cost, and representatives on the phone don’t like being stuck and dehumanized. Idea: What if we applied social media to…
Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius
10:15 — Bergen Anderson introduces Get Satisfaction‘s Lane Becker. 10:16 — Lane shows a slide, “So you’ve got these customers” and you want them to tell everyone about you. “How many of you have a community and are actively engaged in it?” 10:16 — There are 3 things to remember about customer service. 1. This…
How to inspire word of mouth through customer service — live with Get Satisfaction’s Lane Becker
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Get Satisfaction President, Lane Becker. Lane will be hosting the class, “How to Inspire WOM with Customer Service,” and shared these ideas…
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