Tag Archives: Kraft Foods

Case Study: Gevalia — live from Word of Mouth Supergenius

3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to consumer. We’re not sold on the shelf, only through direct mail or print ads. As a subscription based…

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