This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…
Tag Archives: Jeremy Epstein
How Rembrandt inspired great word of mouth marketing
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How to grow community by not growing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’m often asked about building community. One of the great mistakes in trying to build community is making it too open — letting anyone in. As a result, it gets to a point where no one wants to join. My buddy,…
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How to make an invoice worth talking about
Last summer, everyone and their mother was reading, talking about, and forwarding me the great story about Peter Shankman and his Morton’s experience. It’s great, that’s for sure. Definitely remarkable. The “money” quote, in my opinion, was: Customer service is no longer about telling people how great you are. It’s about producing amazing moments in…
The CEO who wrote 30,000 thank you notes
You’re busy. I get it. It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did? Are you busier than the CEO of a Fortune 500 company? What if you took the time to focus on acknowledging the people in your community who make…
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WOM Slam helps small businesses get people talking
Big shout out to Jeremy Epstein for his brilliant work of bringing together passionate word of mouth marketers in the DC area for the first ever WOM Slam event. Jeremy describes his event like this: A WOM Slam (#womslam on twitter) is a fast-paced networking/educational/business solutions event where smart people come together to learn, collaborate,…
