[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Generosity is one of those signs of a customer-centered company. Generous businesses do more than what’s expected to turn a customer into a fan….
Word of Mouth Tip 43: Happy customers are your best salespeople
Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without. Find the fans that love…