Tag Archives: influencers
Blog, Videos July 11, 2014

Video: How Johnson & Johnson turns influencers into talkers

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In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about. In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they…

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Blog, Videos February 7, 2014

Video: How Reebok finds the right brand advocates

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With millions of Twitter followers in Reebok’s demographic, one famous hip-hop artist seemed like the perfect choice for their influencer program. But according to Reebok’s Global Content and Community Manager, Ben Cobb, just because a celebrity has a lot of influence doesn’t mean they have the right kind of influence. In his presentation at SocialMedia.org’s…

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Blog November 21, 2013

Social media as a filtering device

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This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. The number of words that have been written…

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Blog, newsletter June 18, 2013

3 inexpensive ways to earn word of mouth from big talkers and celebrities

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Think your budget’s too small to get celebrities and big influencers talking about your stuff? The good news is you don’t have to pay…

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Blog June 13, 2013

Meet in the middle

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This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Irony can be very entertaining… especially in the social media…

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Blog June 12, 2013

Why no business is too boring for word of mouth

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Some of the best word of mouth stories are about blenders, men’s health, and billing software. A great topic — attached to any great…

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Blog, newsletter June 11, 2013

3 word of mouth tips for local businesses

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that…

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Blog, newsletter November 27, 2012

Why your best talkers aren’t always your best customers

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Finding your best talkers helps you figure out where to put your resources to most efficiently grow your word of mouth. While loyal customers may be…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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