Tag Archives: honesty

Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure

Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…

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How to find the best places to participate in word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in conversations about your company is a core concept behind word of mouth marketing. The more you invest in being a part…

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It’s easier to be honest

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Four college students missed an important…

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Why paying for reviews is never worth it

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You’ve got a more important issue Too often, incentives for reviews are used by lazy marketers who are avoiding a bigger problem: They’re just…

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3 ways to keep your word of mouth honest

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your advocates are talking about you because they trust you. That’s huge. That’s how word of mouth works. But it can be easy to lose that…

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Word of Mouth Tip #108: Disclosure is easy

An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…

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Word of Mouth Tip #171: Be remarkably honest

A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which landed on Reddit and went viral from there): It’s also a reminder that when in doubt, do the opposite. (Via Buzzfeed.)

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Either they trust you or they don’t

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Marketing The art of selling Customer loyalty Brand promise Social credibility All very important concepts on my blog. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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