Tag Archives: Graco

8 word of mouth case studies from big brands

Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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Graco: Social Media’s Role in Product Recalls — Live from BlogWell

2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire.  They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported.  The recall…

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Lindsay Lebresco: How to Respond to Feedback, Posts, Comments, and Reviews — live from Word of Mouth Supergenius

10:15 — Jim Lovelady introduces Converseon‘s Lindsay Lebresco. 10:16 — Lindsay explains how she’s only recently on the agency side, and for 10 years worked in corporate communications at Graco Children’s Products. 10:16 — Lindsay shows a picture of a one-star review, or a negative comment — or, perhaps, a whole site dedicated to how…

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3-Minute WOM Lesson: How to respond to customer feedback

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Converseon’s Lindsay Lebresco shares her tips on how to respond to customer feedback, posts,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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