This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…
Video: How McDonald’s created sharable content on a global scale
Making content that people love to talk about and share is one thing — creating content that people around the world like to talk about and share actually isn’t that much different. In fact, Sosti Ropaitis, Director of Digital and Social Media for McDonald’s, summed it up in a single formula: Engagement is a function…
Case Study: Louisville Slugger
4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…