Tag Archives: GasPedal
newsletter August 31, 2010

3-Minute WOM Lesson: 3 reasons communities work

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A fantastic community can drive long-term word of mouth. And while simply building one doesn’t mean they’ll come,…

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Events July 30, 2010

Upcoming GasPedal events

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8/4 PepsiCo: Recruiting talent with social media. (Private member call.) Learn more 8/5 Radian6: An exclusive chat with CEO Marcel LeBrun. (Private member call.) Learn more 8/11 BlogWell: Featuring social media case studies from McDonald’s, Whirpool, General Motors, CME Group, Alberto Culver, Verizon, and Kraft Foods. (Public event.) Learn more

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newsletter July 27, 2010

3-Minute WOM Lesson: 3 questions all word of mouth marketers should ask

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers try lots of topics, test lots of ideas, and ask a lot…

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Events, Supergenius Live July 22, 2010

36 fantastic tweets from Word of Mouth Supergenius

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We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available here.) A big thanks to everyone who came and helped make the event so fantastic — and an extra thanks to those who…

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Events, Supergenius Live July 20, 2010

Case Study: California Tortilla — live from Word of Mouth Supergenius

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4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…

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Events, Supergenius Live July 20, 2010

Case Study: Dell — live from Word of Mouth Supergenius

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3:50 — Kurt Vanderah introduces Dell‘s Caroline Dietz. 3:51 — Caroline: Trying to tell a different story than what you’ve already heard in the past. I’ve been at Dell for 7 years. For the last 4 years, I’ve been solely on social media and community teams. Social media is a journey — you learn along…

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Events, Supergenius Live July 20, 2010

Case Study: charity: water — live from Word of Mouth Supergenius

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4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 —  How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…

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Events, Supergenius Live July 20, 2010

Case Study: Estee Lauder — live from Word of Mouth Supergenius

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3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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