McDonald's is giving away free coffee to customers who know when to go and how to ask for it. The trick (at least in Chicago) is to go on Mondays and specifically ask for a free small coffee. The promotion isn't advertised and instead is being covered by local news sources. And because it's inside…
How to create word of mouth from a party invite
When Saul Colt of FreshBooks throws a party, he knows how to get people talking. Here’s an excerpt of the e-mail invite he sent us lucky folks at GasPedal (along with a few extra invites we’ll be giving out at our December 10 Word of Mouth Marketing Crash Course): If you were to ask FreshBooks…
Word of Mouth Marketing Research: BtoB blogging successful, Forrester reports
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!