Tag Archives: GasPedal
Case Studies February 16, 2009

Word of mouth from a group art project

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To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games. While Molson is using a fairly sophisticated system to allow…

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WOM Research February 11, 2009

Word of mouth research: The psychological burden of surprise and its influence on WOM

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Straight out of something our friend Andy Nulman would riff on, a 2003 study conducted by Christian Derbaix and Joelle Vanhamme of Belgium’s Université catholique de Louvain shows the influence of surprise on word of mouth. Through a questionnaire, Derbaix and Vanhamme asked respondents to describe details of a consumption or purchase experience which surprised…

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newsletter February 10, 2009

Issue #118: Word of mouth for your blog posts

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Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…

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Uncategorized February 9, 2009

Making each of your locations a destination

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If you have multiple locations, is there any reason for people to visit more than one (other than convenience)? Would they take a picture of your different locations? Would your customers challenge their friends to visit them all? Austrian grocer MPREIS (the self-proclaimed “Seriously Sexy Supermarket) goes all out by vastly varying the designs of…

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WOM Research February 6, 2009

Word of mouth research: Blogs are key sources of influence when making purchase decisions

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Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases. Other key findings: Blog readership has grown by 300% over the past four years…

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Case Studies February 5, 2009

Put your coupons online

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When you create a coupon, the goal is for it to get redeemed. A printed coupon can only go so far and reach so many people, but an online coupon (especially one on a social networking site like Facebook) can be forwarded, shared, and talked about. A recent article in DMNews highlighted a growing trend…

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WOM Research February 4, 2009

Word of mouth research: 59% of social media users interact with companies on social media sites

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A September 2008 Cone Business in Social Media study concludes that 60% of Americans use social media, and of those, nearly 60% engage with companies on social sites—one in four of which interact with companies more than once per week. The study goes on to reveal that a whopping 93% of social media users believe…

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newsletter February 3, 2009

Issue #117: Out-of-the-Box Word of Mouth

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Focus on these elements to get folks talking about you right out of the box: 1> The box itself 2> Inside the box 3> When it arrives 1> The box itself The best shipping boxes are the ones in which everybody knows where it came from before it’s ever opened. Unique box shapes or graphical…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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