Tag Archives: GasPedal
WOM Tips October 11, 2011

Word of Mouth Tip #151: Go the extra mile

By

Companies who consistently go out of their way on behalf of their customers are the ones everyone loves to talk about. More than stunts, fancy website widgets, the latest social media tools, or sophisticated marketing techniques — a dedication to delivering amazing experiences for your customers is still the best way to earn real word…

Read More 4 Comments
Live from BlogWell November 9, 2010

Discovery Communications: Social Media’s Role Throughout “Shark Week” — Live from BlogWell

By

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 3:50 — Kurt Vanderah introduces Discovery Communications’ Manager of Digital Communications, Amber Harris and VP of Social Media Communications, Gayle Weiswasser. 3:50 — Shark Week is longest running programming event –23 years — and is strongly associated with Discovery Channel. 3:52 –…

Read More 1 Comment
Live from BlogWell November 9, 2010

BlackRock: The Power of Social Media for Internal Collaboration — Live from BlogWell

By

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 4:30 — Bergen Anderson introduces BlackRock’s Director of eBusiness, Jonathan Haley. 4:31 — Jonathan: Going to explain the “Secret Formula of Social Media Success.” 4:33 — Jonathan: The challenge is to feed valuable information to…

Read More 1 Comment
Live from BlogWell November 9, 2010

Johnson & Johnson: Engagement in a Highly Regulated Environment — Live from BlogWell

By

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 3:50 — Bergen Anderson introduces Johnson & Johnson’s Director of Corporate Communications, Marc Monseau. 3:50 — Marc: The first opportunity is to encourage dialogue, and the second is to create relationships. The third and most important…

Read More 1 Comment
Live from BlogWell November 9, 2010

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

By

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…

Read More 1 Comment
Live from BlogWell November 9, 2010

Scholastic: Building Brand Ambassadors — Live from BlogWell

By

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….

Read More Comments Off on Scholastic: Building Brand Ambassadors — Live from BlogWell
Live from BlogWell November 9, 2010

SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell

By

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…

Read More Comments Off on SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell
Live from BlogWell November 9, 2010

Pfizer: The Social Media Playbook — Live from BlogWell

By

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…

Read More Comments Off on Pfizer: The Social Media Playbook — Live from BlogWell
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More