Tag Archives: GasPedal
Case Studies, Events November 18, 2009

How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Starbucks Social Media Manager, Matthew Guiste. Here Matthew shares a few tips on using fan feedback based on the Starbucks case study…

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Case Studies, Events November 17, 2009

Live coverage: Getting Bodies in Seats with Word of Mouth and Social Media

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This is live blog coverage of today’s webinar, “Getting Bodies in Seats with Word of Mouth and Social Media,” hosted by the National Restaurant Association. The presentation featured our Andy Sernovitz and Derrek Hull, the NRA’s manager of marketing and communications and blogger-in-chief. 1:00 — Maureen Sak, the NRA’s director of marketing, introduces Andy Sernovitz…

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Events November 17, 2009

Free live webinar today: Getting Bodies in Seats with Word of Mouth and Social Media

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Join our Andy Sernovitz for a free live webinar on simple, hands-on word of mouth marketing and social media tips you can immediately put into action to generate traffic — hosted by the National Restaurant Association. Andy will join Derrek Hull, the National Restaurant Association’s manager of marketing and communications and blogger-in-chief, and they’ll be…

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Case Studies, Events November 16, 2009

How LEGO is connecting their amazing network of fans — live with Ant’s Eye View’s Jake McKee

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Chief Strategy Officer and Ant Wrangler at Ant’s Eye View, Jake McKee. Here Jake shares a few tips on connecting fans based…

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Events November 13, 2009

Upcoming GasPedal events

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11/18 AccuQuote: Social media for the analytic marketer (Public call) Click here 11/19 SMBC: Legal roundtable (Private member call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started,…

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Case Studies, Events November 12, 2009

How to work with bloggers and influencers — live with Rick Murray

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and President of Edelman Digital, Rick Murray. Here Rick shares a few tips on how to work with bloggers and influencers based on…

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Case Studies, Events November 11, 2009

Secrets of Social Media Marketing — live with author Paul Gillin

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author Paul Gillin. Paul will be leading an author session based on his book, Secrets of Social Media Marketing: How to Use…

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newsletter November 10, 2009

3-Minute WOM Lesson: How to create a fan community

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In this issue, Brains on Fire’s Firestarter, Spike Jones, shares his three tips on creating a fan community: 1> Find the passion conversation 2> Create a barrier to entry 3> Establish a powerful identity 4> Listen to Spike’s live Supergenius preview You can see Spike — as well as 30 other brilliant word of mouth…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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