Tag Archives: GasPedal
newsletter January 26, 2010

3-Minute WOM Lesson: How to get great testimonials in 15 minutes

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[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do…

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WOM Tips January 25, 2010

Word of Mouth Tip #17: Extra special service causes conversation

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The little extras are what customers love to talk about. It’s the handwritten thank you note, the extra-friendly return policies, or how you always remember their name. These small, genuine gestures earn loyal fans and lead to long-term word of mouth. How a word of mouth supergenius does it: Tacoma, Washington’s Hotel Murano was recently voted…

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Events January 22, 2010

Upcoming GasPedal events

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2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Case Studies, Events January 21, 2010

Social media case study from Debbie Curtis-Magley of UPS

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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WOM Research January 21, 2010

Word of Mouth Research: 1 in 3 online Americans is considered a “Conversationalist”

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A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week. The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists. Findings from the…

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Other News January 20, 2010

We’re opening up an Austin office

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Exciting news from all of us at GasPedal and the Social Media Business Council: We’re opening an Austin office! Full details over on Andy’s blog: Click here

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WOM Tips January 20, 2010

Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website

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We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan. When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects…

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Case Studies, Events January 19, 2010

Social media case study from Adam Brown of Coca-Cola

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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