Because our world is run by humans, it’s a given that things will go wrong. At some point, something is going to break. Maybe it’s your fault, maybe not. The details won’t matter to the customer that’s stranded, delayed, hopeless, and generally screwed. And this is the point where great word of mouth marketers separate…
Tag Archives: GasPedal
Word of Mouth Tip #46: Bad situations are great opportunities to earn word of mouth
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Upcoming GasPedal events
6/15 Paul Gillin: BtoB social media — really! (Private member call.) Click here 6/24 Symantec: Surprisingly effective results from small social media spending. (Private member call.) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event.) Click here
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John Jantsch on Duct Tape Marketing — live from Word of Mouth Supergenius
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius author discussion, “Duct Tape Marketing,”…
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Word of Mouth Tip #74: Create something amazing and give it away
Word of mouth needs a trigger — something to spark the conversation. Triggers come in all shapes and sizes. Buttons, badges, handouts, cards, T-shirts, artwork, research, lists, or ideas can all ignite word of mouth. And like anything, the more useful, unique, sticky, funky, bubbly, or brilliant the trigger, the more conversation it creates. How a…
