[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In this issue, we’ve got examples from companies with products people don’t usually talk about. Not because the products aren’t cool or useful or…
Tag Archives: games
WOM Tip #166: Use small stuff to make big impressions
While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…
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WOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the…
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