If you could get just a few more people to share your website every day, how many more people could you reach in a year? Get started by focusing on these basics: 1> Put a tell-a-friend form on every page 2> Host your content elsewhere 3> Make everything easy to steal 1> Put a tell-a-friend…
Lululemon invites fans to share photos of themselves from around the world
Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world. Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of…
Lava Row uses word of mouth to get a new slogan
When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…