Tag Archives: fans
Blog, WOM Tips June 11, 2012

Word of Mouth Tip #131: Promote your fans, not yourself

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[Inspired by our sister brand‘s upcoming BlogWell conference on July 18 in Chicago, we’re hosting big brand word of mouth week here at WordofMouth.org. All week we’re featuring how big brands are creating big conversations.] When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The…

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newsletter October 4, 2011

3-Minute WOM Lesson: 3 ways to make it easier for employees to earn fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth works best when it’s something every employee is thinking about. How you can do it:…

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Uncategorized April 26, 2011

3-Minute WOM Lesson: 3 ways to make your fans feel special

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Devote time and resources to making existing fans feel great. The happier they are, the more new fans…

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newsletter November 2, 2010

3-Minute WOM Lesson: How to get word of mouth ideas from fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new ideas on how to create conversations, don’t forget to look to the…

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newsletter October 12, 2010

3-Minute WOM Lesson: 3 ways to find your biggest fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your biggest fans are the talkers you can turn to when you’ve got something new you want…

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Case Studies August 17, 2009

How Ford supports Mustang fans by dedicating a chunk of their site to them

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As Ford rolls out its 2010 Mustang, a big chunk of their new micro-site is all about connecting visitors to the external sites owned and operated by die-hard Mustang fanatics. Broken down into three categories — “Accessories,” “Clubs and Forums,” and “Favorite Sites” — Ford points to dozens of their biggest online fans. The Lesson:…

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newsletter May 19, 2009

Issue #132: Word of mouth for your service company

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Service companies have just as many fans and word of mouth potential as anyone else. Help them…

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newsletter May 5, 2009

Issue #130: How to rally your fans

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Rally your talkers to energize them and revive their excitement for you. Here’s a few opportunities to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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