Tag Archives: family

Who are your talkers?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] All great word of mouth projects start with a focus on talkers — the people actually spreading the conversations. If you don’t have them,…

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WOM Tip #376: “Buzzworthy” doesn’t always mean “sexy”

Most professional hockey teams have professional dance teams perform in between periods. But the Iowa Wild hockey team traded in their traditional half-time entertainment for high school bands, dancers, and cheer teams. Photo from Insight Advertising Why this is a remarkable idea: Schools are great word of mouth engines. Schools will tell their students, the…

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Video: How Boeing makes fans a part of the family, presented by Todd Blecher

Making your fans feel like they are a part of a family gives them something to talk about. But, how do you help your fans feel like they are a part of something larger? In the video below, Boeing’s Todd Blecher explains how they’re able to do it by finding ways to show fans and…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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