This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You’ve got a more important issue Too often, incentives for reviews are used by lazy marketers who are avoiding a bigger problem: They’re just…
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From the book: Dealing with crackpots, fake reviews, and stealth competitors
This week we’re talking about how to deal with negative word of mouth using tips from the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. Sooner or later, you’ll run into someone who hates your guts They attack, you offer to fix it,…
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