Tag Archives: facebook
WOM Tips February 12, 2010

Word of Mouth Tip #38: Support existing fan communities

By

If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…

Read More Comments Off on Word of Mouth Tip #38: Support existing fan communities
newsletter January 5, 2010

3-Minute WOM Lesson: How to stay in touch with fans

By

Having permission to consistently communicate with fans is key to long-term word of mouth. Three opportunities to do it: 1> Email 2> Communities 3> Events 1> Email Nothing beats a list of email subscribers that have given you permission to regularly contact them. The best word of mouth marketers build their email lists by consistently…

Read More 2 Comments
Supergenius Live December 16, 2009

Allan Schoenberg: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius

By

11:15 — Jim Lovelady introduces CME Group‘s Allan Schoenberg. 11:16 — Allan: We’ve been around for many years, so we’re an example of how old dogs can learn new tricks. 11:17 — Allan shares a brief overview of how the CME Group relates to the Chicago Board of Trade and the NYMEX. When you talk…

Read More 2 Comments
Case Studies July 22, 2009

Sconnie Nation helps fans organize around their favorite shirt

By

Sconnie Nation, a T-shirt company started by local University of Wisconsin-Madison students, has recently gained national attention with their “We’ll Never Forget You, Brent” T-shirt poking fun at ex-Packer Brett Favre. By creating a unique Facebook page for “Brent Favre,” Sconnie fans are able to engage with each other through photos, videos, and stories venting…

Read More Comments Off on Sconnie Nation helps fans organize around their favorite shirt
newsletter July 14, 2009

Issue #140: 3 tips to better word of mouth for your event

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…

Read More Comments Off on Issue #140: 3 tips to better word of mouth for your event
Case Studies July 6, 2009

Smokey Bones BBQ asks employees to engage fans in social media

By

Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online. Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as…

Read More Comments Off on Smokey Bones BBQ asks employees to engage fans in social media
WOM Research June 15, 2009

Word of mouth research: How Etsy is an international word of mouth phenomenon

By

Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb. When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs. In…

Read More Comments Off on Word of mouth research: How Etsy is an international word of mouth phenomenon
newsletter June 9, 2009

Issue #135: Word of mouth for trade show exhibitors

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers…

Read More 2 Comments
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More