This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….
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The ingredients of WOW!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…
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