3:00 — Kurt Vanderah introduces Adam Brown of Coca-Cola. 3:01 — Adam: Couple of things: – You have to do four things right. – Traditional campaign mindset doesn’t work. – Fish where the fish are. – Success revolves around genuine, compelling content. 3:01 — Adam: Our homepage isn’t just coke.com. It is everywhere that people…
Case Study: Coca-Cola — live from Word of Mouth Supergenius
How Coca-Cola empowers fans all over the world — live with Adam Brown
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Coca-Cola Group Director, Digital Communications, Adam Brown. Here Adam shares a few tips based on the case study he’ll be presenting: Fish…