Tag Archives: Estee Lauder
Events, Supergenius Live July 20, 2010

Case Study: Estee Lauder — live from Word of Mouth Supergenius

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3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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Case Studies July 1, 2010

How Estee Lauder uses fan feedback — live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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