Tag Archives: empowering employees
Blog, Case Studies, Videos November 30, 2012

Video: How Dow Chemical got their scientists to spread word of mouth

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You already have a remarkable story to tell. You probably have experts on staff with incredible knowledge, amazing stories, and ideas to share. Your job is to make it easy for them to do it. If you can pull it off, you’ll have these fantastic sources of great, sharable, inspiring content worth talking about. At…

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Case Studies August 10, 2009

How Sonic Innovations creates sustainable word of mouth by empowering front-line employees

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Sonic Innovations, a Salt Lake City hearing aid manufacturer, gives customer service employees the authority to make a wide range of decisions in an effort to make customers happy, including offering refunds, swapping one product for another, giving away free batteries, and providing free consulting services. In an interview with Sonic Innovations president Andy Raguskus,…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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