If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the…
Tag Archives: direct mail
How TalentGrow sent a holiday gift worth talking about
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…
WOM Tip #118: Apply your word of mouth lens to your traditional marketing
As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…
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