Tag Archives: direct mail

WOM Tip #205: More personal = more remarkable

If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the…

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How TalentGrow sent a holiday gift worth talking about

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…

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WOM Tip #118: Apply your word of mouth lens to your traditional marketing

As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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