11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…
David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius
Sconnie Nation helps fans organize around their favorite shirt
Sconnie Nation, a T-shirt company started by local University of Wisconsin-Madison students, has recently gained national attention with their “We’ll Never Forget You, Brent” T-shirt poking fun at ex-Packer Brett Favre. By creating a unique Facebook page for “Brent Favre,” Sconnie fans are able to engage with each other through photos, videos, and stories venting…