Tag Archives: data
Blog February 26, 2015

Let the front line be human

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This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The front line has been programmed to get a certain output. It might be closing the call within…

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Blog, newsletter January 27, 2015

3 word of mouth lessons from high-tech cars

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since before the first Model T rolled off the Ford assembly line, people have been talking about the next great auto technology: flying cars,…

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Blog, newsletter January 13, 2015

3 ways to find your word of mouth topic

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…

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Blog, newsletter March 11, 2014

3 ways to use data for word of mouth marketing

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every day you collect information from your customers about the stuff they buy, the feedback they give you, and the questions they ask. So…

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Blog, Videos July 26, 2013

Video: How Walmart is spreading online word of mouth with data

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In the past, when Walmart’s social pages were attacked with misinformation, their strategy was to ignore the inaccurate posts. But now, Walmart’s social media leader, Umang Shah, says, “No more free shots.” His social media team is proactively improving Walmart’s word of mouth by engaging with these people and correcting misinformation. They’re also using social…

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Blog May 16, 2013

Loyalty is not just about the data

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…

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Blog November 28, 2012

Being customer focused = ROI

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular basis), that reinforced my philosophy that focusing on the customer and their entire experience of doing business with…

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newsletter April 7, 2009

Issue #126: What to feed your talkers

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Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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