Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer service. When this customer left his razor handle behind at a hospital, he wrote to the guys at Dollar Shave Club to see if…
Tag Archives: customer service
WOM Tip #193: Small gestures are great word of mouth investments
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Every mistake is an opportunity for surprise and delight
This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….
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What’s your service magnet?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. How can you take what you know about your customers: their emotions, priorities, challenges, and needs to show that you want…
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A guide to becoming a WOW-maker
This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Daniel Y. Go. It’s really great to open your email and get a compliment or hear something nice that a customer posted about you or your company on social media. I call that “Customer Wow” and…
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How a lanyard inspires hotel word of mouth
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. The BIG stuff in customer experience is obvious. At a hotel, you need a bed, a shower, etc. That’s clear. But it’s the little details that show you care and the little details that create the word of mouth that grows…
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Video: Mike Faith explains how Headsets.com took risks that got people talking
Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…
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How Merrell Shoes generates word of mouth with customer service
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. A Shoe Story I have wide feet. Finding comfortable shoes isn’t always easy. A few years ago, a friend turned me on to Merrell and I bought two pairs of the World Legend (one brown, one black) for work. Hands down,…
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