[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You give them to your customers every day with each transaction. It may not seem like a big deal, but your receipt is one…
WOM Tip #209: Don’t let “Sold Out” be the last word
ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…
Do you want to be loved by customers?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Do you want to be loved by customers? Imagine customers in their lives. Get to know them. Understand what…
How do you recover customer goodwill?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. When things go wrong, are you nimble enough to: Spring into action Identify the issue Plan a recovery Implement…
Do you provide a continuity of service?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Edward Jones, experienced financial advisors give away a portion of their accounts to help their newest colleagues get…