Tag Archives: customer experience

3 ideas for making receipts remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You give them to your customers every day with each transaction. It may not seem like a big deal, but your receipt is one…

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Lessons from Umpqua Bank on being a remarkable neighbor

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] From handing out chocolate with every deposit to the 40 hours of community service every employee serves each year, Umpqua Bank is known for…

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WOM Tip #209: Don’t let “Sold Out” be the last word

ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…

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5 actions for Chief Customer Officers to take right now to grow your business

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. If you are in the business of serving customers, NOW is the time to create opportunities when people and…

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Do you want to be loved by customers?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Do you want to be loved by customers? Imagine customers in their lives. Get to know them. Understand what…

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How do you recover customer goodwill?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. When things go wrong, are you nimble enough to: Spring into action Identify the issue Plan a recovery Implement…

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Do you provide a continuity of service?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Edward Jones, experienced financial advisors give away a portion of their accounts to help their newest colleagues get…

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3 small changes that start big conversations

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You don’t always have to do something dramatic to start conversations. You might be surprised to find it’s the little things that your customers…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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