This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. “Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution…
Tag Archives: customer experience
How to build a bond with your customers
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What decisions make you a “beloved company?”
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies know they are defined in the fleeting moments of a customer interaction. They know the actions that…
Video: How Southwest uses surprise and delight to make remarkable experiences
Opportunities to earn word of mouth exist everywhere. You don’t need your customers to fill out a form or comment on your Facebook page to tell you how to make their day. You just have to pay attention to them. How? By empowering your employees to be decision-makers, to treat your customers like humans, and…
WOM Tip #372: Remarkable customer service shouldn’t stop at the front desk
As a savvy word of mouth marketer, you know that customer service is everyone’s job. It’s not just up to the person behind the welcome desk to make people feel welcome, and it’s not just the help center’s job to make things right when a customer’s upset. But a remarkable customer experience also doesn’t stop…
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Skills that drive culture change for the customer
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. There are skill sets specific to driving culture change that need to be present when doing this customer experience…
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WOM Tip #457: Turn problem solving into a word of mouth opportunity
Feedly, an RSS feed reader, dedicated the first ten days of March to fixing ten bugs in their system. They called it “Fix It March: 10 bugs in 10 days,” and blogged about eh experience along the way. Photo from Feedly. Feedly is probably already tackling issues and improving their product every day, not just…
