This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Few customer complaints are personal. Still, it’s human nature to feel…
Tag Archives: customer experience
Why you need a customer service response road map
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Gain consensus on your moments of truth and inspire customer experience creativity
This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Do you have consensus on how to define the experience you deliver to your customers? Do you have consensus on the…
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Can you build trust before the transaction?
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. What if you found a way to build extreme trust before…
Engage the ranks of your company to hear your customers’ words
This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Often when a company talks about “listening” to customers, that notion is immediately collapsed into a “voice of the customer” (VOC)…
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Follow these 10 rules and make your customers love you
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. If you run a professional services firm, these are 10 rules…
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Show your customers that you care
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In previous blog posts, I’ve explored the idea that a potential buyer has to know, like, and trust you before they’re going to buy…
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Evaluate how real you are in the moments of connection
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in…
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