Tag Archives: customer asset

Download: The first chapter of “Chief Customer Officer 2.0” by Jeanne Bliss

With over 30 years as a Chief Customer Officer and training executives in customer experience, Jeanne Bliss knows a thing or two about how companies earn extreme customer love. But, she says that kind of love, the kind that grows your business, isn’t just about customer service. In this 2.0 version of her book Chief…

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Five competencies = engine for growth

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Here are the five customer experience competencies that will create a reliable customer experience across the organization and…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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