Tag Archives: Coca-Cola
WOM Tips February 12, 2010

Word of Mouth Tip #38: Support existing fan communities

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If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…

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Case Studies, Events January 19, 2010

Social media case study from Adam Brown of Coca-Cola

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Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Supergenius Live December 16, 2009

Case Study: Coca-Cola — live from Word of Mouth Supergenius

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3:00 — Kurt Vanderah introduces Adam Brown of Coca-Cola. 3:01 — Adam: Couple of things: – You have to do four things right. – Traditional campaign mindset doesn’t work. – Fish where the fish are. – Success revolves around genuine, compelling content. 3:01 — Adam: Our homepage isn’t just coke.com. It is everywhere that people…

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Case Studies, Events November 19, 2009

How Coca-Cola empowers fans all over the world — live with Adam Brown

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Coca-Cola Group Director, Digital Communications, Adam Brown. Here Adam shares a few tips based on the case study he’ll be presenting: Fish…

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Case Studies November 10, 2009

Coca-Cola: The creation of Expedition 206 — Live from BlogWell

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1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…

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Case Studies, Events April 13, 2009

BlogWell New York, April 29: How big brands use social media

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1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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