[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a…
WOM Tip #187: Put their name on your stuff
For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…
In praise of the surprise and delight
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’m a huge proponent of the good ol’ marketing tactic…