Tag Archives: clorox
Blog, Case Studies, Videos June 8, 2012

Video: Clorox’s Greg Piche on how they’re working with fans to create new products

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Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters. But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them? In the video below, The Clorox Company’s Greg Piche shares…

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Blog, Case Studies, Events January 4, 2012

How The Clorox Company is energizing their community of consumers — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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Live from BlogWell February 16, 2010

Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

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4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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Events January 29, 2010

Upcoming GasPedal events

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1/29 Graco: Social media in a product recall (Private member call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/3 Kraft: Building structure around social media management (Private member call) Click here 2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here…

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Events January 22, 2010

Upcoming GasPedal events

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2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Events January 15, 2010

Upcoming GasPedal events

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2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Events January 8, 2010

Upcoming GasPedal events

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1/12 UPS: Protecting your brand through social media (Public call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Public call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the…

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Events January 6, 2010

Announcing BlogWell San Diego: How big brands use social media

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Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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