Tag Archives: chocolate problem
Blog, newsletter February 24, 2015

4 of the best ways to solve the “Chocolate Problem”

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your product is great, you’ve got plenty of fans, and no problem with visibility. But like chocolate, everyone already knows about your stuff, and…

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Blog, WOM Tips July 8, 2013

WOM Tip #187: Put their name on your stuff

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For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…

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newsletter September 28, 2010

3-Minute WOM Lesson: How to overcome the chocolate problem

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves chocolate, but when was the last time you ate some and ran to the phone…

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newsletter December 22, 2009

3-Minute WOM Lesson: 3 common problems facing word of mouth marketers

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[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth is the result of hard work and the ability to overcome these common problems: 1> The matchbook problem…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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