There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…
Video: How to start word of mouth with no budget
Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.