Tag Archives: case study

Happy birthday, Fiskars — from 6,400 of your biggest fans

On its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World. With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On…

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Cisco’s Jeanette Gibson: Using social media for daily communications

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Wells Fargo’s Joel Nathanson: Social media engagement during a crisis

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Intuit’s Kira Wampler: Using social media and word of mouth to build the brand

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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PepsiCo’s Josh Karpf: Using social media to connect on and offline

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Social Media Case Study from Molly Schonthal of Nokia

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…

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Social Media Case Study from Marc Monseau of Johnson & Johnson

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…

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Social Media Case Study from Rhonda Lowry of Turner

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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