Tag Archives: case study
Case Studies July 14, 2010

How Intuit is Creating Word of Mouth by Connecting Small Business Leaders — live from Word of Mouth Supergenius

By

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In her case study presentation, Kira Wampler explains how Intuit used…

Read More Comments Off on How Intuit is Creating Word of Mouth by Connecting Small Business Leaders — live from Word of Mouth Supergenius
Case Studies July 13, 2010

How Microsoft is improving customer service through social media — live from BlogWell

By

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…

Read More Comments Off on How Microsoft is improving customer service through social media — live from BlogWell
Case Studies June 10, 2010

How Texas Instruments’ E2E Community is Driving Engagement — live from Word of Mouth Supergenius

By

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In their Word of Mouth Supergenius case study presentation, “How Texas…

Read More Comments Off on How Texas Instruments’ E2E Community is Driving Engagement — live from Word of Mouth Supergenius
Live from BlogWell May 5, 2010

Xerox: From Early Adopters to Community — Live from BlogWell

By

4:30 — Kurt Vanderah introduces Xerox’s Interactive and Social Marketing VP, Duane Schulz. He will share the presentation From Early Adopters to Community: How Xerox used a major launch to move from social media silos to activation of an integrated community of practice. 4:31 — Duane asks the audience how many of them have said…

Read More Comments Off on Xerox: From Early Adopters to Community — Live from BlogWell
Live from BlogWell May 5, 2010

Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell

By

4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution.  Inflection Points – grassroots blogging.  Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…

Read More Comments Off on Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell
Live from BlogWell May 5, 2010

Nokia: Connecting People in the New Media World — Live from BlogWell

By

4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 3:50 — Molly: I will take you through what we’ve done in social media internally and externally. 3:51 — Molly: Consumers and customers expect more from us now that we know…

Read More Comments Off on Nokia: Connecting People in the New Media World — Live from BlogWell
Live from BlogWell May 5, 2010

Starbucks: Powering Product Launches and Building Community — Live from BlogWell

By

3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy.  97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…

Read More Comments Off on Starbucks: Powering Product Launches and Building Community — Live from BlogWell
Live from BlogWell May 5, 2010

ExOfficio: Content is King — Live from BlogWell

By

2:10 — Andy Sernovitz introduces ExOfficio’s eCommerce Manager, Kenny Rowe. 2:11 – Kenny talks about his company which specializes in tech apparel. 2:12 – Kenny: We all know there is a big opportunity with social media and it is different.  It’s not a one way conversation.  What content builds this loyalty/reaches customer? Our core customer…

Read More Comments Off on ExOfficio: Content is King — Live from BlogWell
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More